Mattel cements Turner deal

Turner’s Cartoon Network has signed a worldwide licensing deal with Mattel to produce action figures, puzzles and other toys based on its children's TV shows.
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The deal covers original programming for the 6 to 11 year-old group and the rights to produce Cartoon Network branded products. It also gives Mattel a first-look option on newly created original series and programming.

"We've always had a very strong relationship with Mattel as an advertiser and now we are extending that into consumer products," said David Levy, president of Turner Entertainment Sales and Marketing, part of Turner Broadcasting.

Mattel will release the first batch of toys under the deal next year, which will be based on one of Cartoon Network's most successful series Foster's Home for Imaginary Friends. Products for Ed, Edd n Eddy, Camp Lazlo and The Grim Adventures of Bill & Mandy will also make their debut next year.



New look for Turner channels

ToyNews can reveal that Turner Broadcasting is due to unveil changes to its portfolio of kids’ channels, which currently consists of Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Boomerang +1, with Cartoonito becoming a new dedicated pre-school channel. 


Turner expands online Home

Turner’s Cartoon Network is expanding its online promotion for its Foster’s Home for Imaginary Friends programme, adding a number of new features to its Big Fat Awesome House Party site.


Mattel forges adidas deal

Mattel is boosting its brand recognition, signing a licensing partnership with adidas to produce a new collection of apparel, accessories and footwear for My Scene, Hot Wheels and Fisher-Price brands.


Playmates third party deal for Mattel

A year after it announced it would be looking to work with third parties on UK and European distribution opportunities, Mattel UK has signed a deal to distribute Amazing Lexie on behalf of Playmates.

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