The deal covers original programming for the 6 to 11 year-old group and the rights to produce Cartoon Network branded products. It also gives Mattel a first-look option on newly created original series and programming.
"We've always had a very strong relationship with Mattel as an advertiser and now we are extending that into consumer products," said David Levy, president of Turner Entertainment Sales and Marketing, part of Turner Broadcasting.
Mattel will release the first batch of toys under the deal next year, which will be based on one of Cartoon Network's most successful series Foster's Home for Imaginary Friends. Products for Ed, Edd n Eddy, Camp Lazlo and The Grim Adventures of Bill & Mandy will also make their debut next year.