Mattel beefs up distribution - ToyNews

Mattel beefs up distribution

Mattel's move into third party product distribution has been boosted with the opening of a new warehouse facility.
Author:
Publish date:
5_Pocoyo.jpg

The new facilities in Corby went operational on 1st May and are automated to allow for greater flexibility and more efficient picking. At the site the products are stocked individually so there is less risk of damage and wastage. The site offers increased capacity for 20,000 pallets and will employ a core team of 60 people, with the potential to increase to 250 at peak times.

Jean Christophe Pean, general manager, Mattel UK explained: "When we examined our business at the back end of last year we knew that 2007 had real potential for us to make that all important step change, and the first half of the year has already demonstrated that, with Barbie regaining her market share week by week, along with our new third party relationships we knew it was important that we had the infrastructure to service this potential.

"Although our facilities have always been excellent it’s important that we continue to improve and build on our infrastructure so we can service our retail partners efficiently and timely to maximise every sales opportunity and get the right toy to the right retailer at the right time."

He added: "This new facility is a very exciting step for Mattel UK and is important in our plans to make sure we can continue to service the trade in the most cost effective and efficient way".

Related

5_Pocoyo.jpg

Playmates third party deal for Mattel

A year after it announced it would be looking to work with third parties on UK and European distribution opportunities, Mattel UK has signed a deal to distribute Amazing Lexie on behalf of Playmates.

5_Pocoyo.jpg

Mattel drops in Q3

Mattel has reported a one per cent drop in fiscal third-quarter profit, due to charges related to product recalls.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.