Mattel backs Matchbox line, Stinky the Garbage Truck

Marketing campaign includes TV, sponsorship and PR coverage.
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Stinky the Garbage Truck is a rugged, large scale truck with interactive sensors that bring it to life by talking, telling jokes, singing and 'dancing'.

The truck has already featured in Christmas toy lists including Hamleys Top Ten toys for Christmas, which achieved coverage in The Times, The Guardian and on This Morning.

The marketing programme kicked off this week as sponsorship spots began on Channel Five’s Milkshake, including a series of five unique spots, highlighting the truck’s different functions.

A heavyweight boy-targeted TV campaign will run throughout the final quarter, complemented by an online partnership with AOL parenting as well as a PR programme aiming to secure Stinky’s spot on Christmas Gift Guides and gadget pages throughout the media.

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