Mattel appoints new media agency - ToyNews

Mattel appoints new media agency

Mattel has appointed Carat to manage its £250 million global media planning and buying business.
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Carat replaces Mindshare after 10-month, two-way pitch.

The appointment follows a 10-month pitch after the toy firm called a review in February.

The UK account is valued at over £25 million.

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