Mattel and LeapFrog clash in court

The legal spat between LeapFrog and Mattel has reached court, with LeapFrog seeking damages of $78m for alleged patent infringement.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

by Ronnie Dungan

The legal spat between LeapFrog and Mattel has reached court, with LeapFrog seeking damages of $78m for alleged patent infringement.

LeapFrog alleges that Mattel copied the patented technology of its hugely successful LeapPad books in its PowerTouch product, while Mattel argues that the product uses different technologies and that LeapFrog?s patent is invalid because it was not a new invention. The trial is expected to last five days.

Mattel?s lawyers are pointing to the Super Speak and Read, a toy developed by Texas Instruments in the 1980s, as the basis for their claim that the LeapFrog patent is, in fact, invalid.

LeapFrog lawyer Ron Shulman told jurors that LeapFrog founder Michael Wood developed the interactive books to help children learn phonetics. When the c in cat is pushed, it connects to a switch and the LeapPad book pronounces it like k. When the c in race is pushed, the book pronounces it like an s.

"No one in the world ever thought of what Mr Wood invented before Mr Wood did," Shulman claims.

Mattel?s lawyer, Richard DeLucia, argued: "Competition doesn't prove patent infringement. It's what you're supposed to do."

Related

5_Pocoyo.jpg

LeapFrog loses Mattel appeal

Mattel has won the latest round its patent wrangle with LeapFrog, with an appeals court ruling that it didn't infringe a patent for electronic learning devices.

5_Pocoyo.jpg

Baby boom for LeapFrog

>Leapfrog is lining up a renewed attack on the infant market for the year ahead, complete with new branding as well as new lines. The US firm's original LeapBaby brand has been...

5_Pocoyo.jpg

Robosapien and Leapfrog hailed

The ground-breaking Robosapien robot from Character Options was confirmed as Toy of the Year, with Leapfrog taking the Company of the Year award at the annual TRA event.Game of the year and

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.