Matrix makes its move

Shelcore business relocates to Funrise’s headquarters on West Coast.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Matrix Holdings Ltd will move its Shelcore business in with the recently acquired Funrise Toy Corporation, which is based in Van Nuys, California.

The move will be completed by the beginning of 2008, according to Arnie Rubin the vice chairman of Matrix and president of Funrise and Shelcore.

Rubin said Matrix plans to integrate the operations of each company.

“There’s a great deal of excitement among employees of both companies as we aggressively compete for leadership in the toy and game industry worldwide,” he said.

Funrise manufactures toys for children five and older. Its portfolio includes Gazillion Bubbles, Head Bangers and Zoooos while Shelcore produces toys for the pre-school market.

Related

5_Pocoyo.jpg

Philips makes Marvel move

Marvel International is looking to make a bigger impact in the licensing sector, appointing former 4Kids Entertainment MD Simon Philips as its new president.

5_Pocoyo.jpg

Vivid makes console move

Vivid Imaginations is about to enter the console market in a joint venture with Nikko, launching a new portable entertainment centre incorporating, games, MP3, video and digital imaging technology.

5_Pocoyo.jpg

Mattel moves on

Increased share repurchase programme and games portfolio for company besieged by safety recalls.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.