Maths board game Mathable is to be rebranded as 'Carol Vorderman’s Mathable'.
The ex-Countdown maths expert’s name and image will now appear on all packaging, including Mathable Deluxe Wooden Edition, Mathable Domino, Mathable Quattro and Mathable Junior.
The games’ maker Wooky Europe has a full marketing and PR programme planned to take advantage of the move, with Vorderman set to make a series of “high-profile” public appearances to promote Mathable.
Carol Vorderman said: “Mathable is a really fun, interesting way to get children involved in maths outside of school and help them to hone their number skills. I truly believe this is the best maths game available and that’s why I was so keen to put my name to it.”
Commenting on the deal, Mignon Klerk marketing director and partner at Wooky said: “Mathable is a fantastic product and having Carol on board is a big boost to the collection. Carol is still the UK’s favourite maths-buff so to have her endorsement for Mathable is a great coup for Wooky Europe.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.