Mathable becomes Carol Vorderman's Mathable

'I?ll have a celebrity endorsement please Carol...'
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Maths board game Mathable is to be rebranded as 'Carol Vorderman’s Mathable'.

The ex-Countdown maths expert’s name and image will now appear on all packaging, including Mathable Deluxe Wooden Edition, Mathable Domino, Mathable Quattro and Mathable Junior.

The games’ maker Wooky Europe has a full marketing and PR programme planned to take advantage of the move, with Vorderman set to make a series of “high-profile” public appearances to promote Mathable.

Carol Vorderman said: “Mathable is a really fun, interesting way to get children involved in maths outside of school and help them to hone their number skills. I truly believe this is the best maths game available and that’s why I was so keen to put my name to it.”

Commenting on the deal, Mignon Klerk marketing director and partner at Wooky said: “Mathable is a fantastic product and having Carol on board is a big boost to the collection. Carol is still the UK’s favourite maths-buff so to have her endorsement for Mathable is a great coup for Wooky Europe.”

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