Match Attax helps Topps Europe to "unprecedented sales" this year - ToyNews

Match Attax helps Topps Europe to "unprecedented sales" this year

The latest season of the hit trading card game is selling one packet every 1.2 seconds in the UK alone.
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Topps Europe has enjoyed record-breaking sales this year across some of its core brands.

The latest season of Match Attax cards has been the top selling season since the brand’s launch, while other lines like Marvel Hero Attax, Minions stickers and WWE have also proved a hit on the shelves.

“So far, 2015 has seen unprecedented sales across a number of our core launches,” Chris Rodman, VP of Topps Europe, told ToyNews.

“Once again Match Attax is the best-selling sports trading card game in the world. The 2014/15 product has been our best-selling season since its launch in 2006, selling a packet every 1.2 seconds in the UK alone.

“We’ve continued to see strong sales across our other sticker and trading card collections such as Marvel Hero Attax, Minions stickers and WWE.

“Elsewhere, new releases such as the World of Warriors trading card game and Shopkins stickers are performing well.”

The firm launched its Rugby Attax line earlier this year and despite England’s disappointing performances on the pitch, Rodman doesn’t believe the line will suffer on the shelves.

“England as the host nation going out of the tournament was a disappointment, however given the other home nations and Ireland went further, this should more than offset the loss of sales,” added Rodman.

“By using the power of the Attax brand, we have managed to engage a whole new consumer group who previously wouldn’t have been attracted to a rugby collectable. We have also found that the trademark statistics that are featured on an Attax product have given young fans in particular the chance to better know and understand the featured players and the game of rugby itself.”

Away from sport, the firm launched a Journey to Star Wars: The Force Awakens trading card collection on Force Friday and the firm believes the brand will help make 2016 another stellar year.

“The Force Awakens collection got off to a great start at retail and the response we’ve had from consumers has been extremely positive,” continued Rodman. “There is absolutely no doubt 2016 will be an enormous Star Wars year for us.”

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