Mask-arade to launch Minions masks and standees this May

Firm has snapped up the rights to the Despicable Me film franchise, including upcoming prequel Minions.
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Mask-arade has been granted the rights to manufacture, market and distribute a range of face masks, desktop standees and life-size standees based on the Despicable Me franchise, including the upcoming prequel Minions.

“Mask-arade is really excited about this licence, and we are already seeing great interest in the new designs that feature the Minions," said Ray Duffy, licensing director, Mask-arade.

"We expect there to be huge demand across the product range.”

Products are expected to launch throughout Europe in May 2015.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.