Mask-arade readies for global expansion

Next target is the US for fast growing firm.
Publish date:
Social count:

Party mask company Mask-arade has set its sights on expansion into the US market.

Having returned from last month's Licensing Expo with a number of successful meetings under its belt, the firm is confident that it has opened the doors for more lucrative licensing deals for some of the world's leading brands.

"After exhibiting at two trade fairs in Germany earlier this year and securing distribution channels across Europe, our next target is naturally the USA," said licensing director, Ray Duffy.

The firm has recently added to its awards cabinet, having been named in the Santander Breakthrough 50 - an awards scheme created in partnership with Smarta to identify businesses that have captured a significant market share, are growing future revenues and have a clear vision to develop even further in the future.

On top of this, Mask-arade has launched its latest licence - official WWE face masks.

Image placeholder title

The range is being launched with the faces of seven WWE Superstars including Daniel Bryan and John Cena. The range also includes WWE Hall of Famer Hulk Hogan and Sheamus.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.