Masha and the Bear products on the way from Sambro

‘We are delighted to be working alongside Lisle International Licensing to create a Masha and the Bear range’, says Nikki Samuels from Sambro.

Author:: Jade Burke
Publish date:: Apr 20, 2016

Toy company Sambro is developing a new line of products based on the animation Masha and the Bear, reports Ink Global.

The agreement, which was brokered by Lisle International Licensing, will see the firm produce a range spanning stationery, bags and arts and crafts.

Nikki Samuels, licensing director at Sambro, said: ”We are delighted to be working alongside Lisle International Licensing to create a Masha and the Bear range across multiple categories, including arts and crafts, bags and stationery.”

You can check out the rest of the story over at our sister site Licensing.biz.

Marketing

‘The whole team at Sambro has worked fantastically hard throughout the year and this award is testament to their brilliant efforts,’ says Sambro’s Nikki Samuels.

Marketing

"Miffy is an instantly recognisable and iconic character and we couldn’t be more delighted to add this property to our pan-European portfolio," said Nikki Samuels, licensing director at Sambro.

Marketing

‘It has always been our long term vision to build Sambro into a market leading licensed products company and we have achieved that,’ says Sambro.

Marketing

‘We are always delighted with the attendance at our trade shows. Word of mouth has spread over the past few years and so it is part of many a buyers diary,’ says Sambro’s Carl Woodthorpe.

Licensing

Range will also span arts and crafts, novelty and pocket money products.

Marketing

“We are looking forward to opening the doors to our new event space on November 1st,” says Sambro’s Carl Woodthorpe.

Media & PR

Golden Bear will develop a line of plush toys based on the main characters from the show.

Licensing

The announcement comes as Nickelodeon International enters into a pan-European, multi-year toy partnership with Sambro, a global supplier of licensed merchandise.