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Marvin's continues branding assault - ToyNews

Marvin's continues branding assault

Marvin’s Magic has once again linked up with fast food giant KFC for the second phase of a nationwide promotional campaign.
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The deal follows last year’s successful campaign where Marvin’s Magic featured on millions of KFC kids meal bags and trayliners.

Boss Marvin Berglas said: "I’m delighted and proud that our brand is being sought after for such prestigious promotions. It also proves we represent wholesome family values and it helps to keep Marvin’s Magic in the minds of our customers."

During the past two years the firm has linked with a number of blue-chip brands including Yazoo (10 million packs) and 15 different US cereal packs (seven million in total). Later this month Marvin’s Magic will also feature as the exclusive covermount for National Geographic Kids Magazine.

Lastly, the firm secured a deal with Arby’s, the third biggest restaurant chain in the US due to start at the beginning of 2008. The kids meals will include Marvin’s Magic giveaways including an exclusive magic handbook filled with special tricks from Marvin.

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