Martin Yaffe adds Me to You - ToyNews

Martin Yaffe adds Me to You

The new deal with Carte Blanche Greetings will see the firm launch a bedroom and playroom range.
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The new range features the Tatty Teddy character and will include a children’s bed, storage cabinet, fabric chair, desk & stool set and table & chairs will launch autumn 2010, with further product development well underway.

Jane Vaughan Smith, Carte Blanche licensing manager said: "Me to You is one of the fastest growing non media based character brands in the world.

“We work with licensing partners who produce high quality, innovative products, which makes Martin Yaffe a natural 'Best in Class' partner for Me to You children's furniture.”

Ronnie Yaffe, MD at Martin Yaffe added: “I am thrilled to be working with Carte Blanche Greetings on this exciting new venture. Tatty Teddy has evolved in to a lifestyle brand, so the move in to children’s furniture seemed like a perfect fit.

“First products will be available in stores autumn/winter 2010, with a full complement of products following in the New Year. I am very much looking forward to working with Carte Blanche.”


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