Spieler brings a wealth of experience to the new role. As managing director at Brite Power International, he developed and marketed a range of licensed toys and novelty items.
Following the sale of Brite Power, Spieler set up Peter Pan Products in 2007, an import/export licensed product agency.
The deal, which was inked at the end of April between Martin Yaffe’s MD, Ronnie Yaffe, and Charles, also includes the acquisition of Peter Pan Products.
Ronnie Yaffe commented: “Charles joins the company at a very exciting time. Our licensed product portfolio continues to grow, which Charles will help to develop and take to market, while building and maintaining strong relationships with all of our retail partners.
“The acquisition and appointment marks another milestone in the company’s 23-year history in the toy industry.”
Spieler, who will also be an equity partner in the business, said: “I am very excited about the opportunities that lie ahead at Martin Yaffe International.
“The company’s design innovation and product quality is second to none and working on evergreen brands like Bob and Thomas as well as exciting new properties, Chuggington and ZingZillas, is a very exciting prospect both for me and everyone else at MYI.”
Peter Pan Products will continue to be managed by Charles Spieler, while becoming a subsidiary of Martin Yaffe International.