Mardles, the stickers that come to life using a free smartphone or tablet app, is set to make its TV advertising debut this Easter.
The two-week campaign will air across a range of kids’ TV channels until April 3rd 2016.
The Easter advert is to feature on CITV, Pop, Tiny Pop, Nick, Nick Jr, Nick Jr 2 and Nicktoons and marks the brand’s first push into mainstream advertising.
It TV debut also coincides with the arrival of Mardles into Toys R Us stores across the UK.
The £4.99 packs of 12 Mardles stickers had initially been available from Amazon, Argos online and via TV shopping channel QVC.
“We have been blown away by the industry and media interest in Mardles since we exhibited at Toy Fair in London in January and then visited Nuremberg," said co-founder James Murden.
"We already knew how popular the stickers were with parents and children and now we are looking forward to a 2016 of strong growth for the brand especially after many journalists picked us out as one of the top toys for the rest of this year and beyond.
“The first step in that growth strategy is this TV campaign, our first in the UK, the launch of our new boxed packaging, which replaces the previous clear plastic sleeves, and our arrival in Toys R Us. There are also some very special conversations happening in the background that we can’t talk about just yet but could be very exciting for the Mardles universe.”
Since launching towards the end of 2015, Mardles have sold nearly 200,000 packs.