Marbel sales up 30 per cent in 2011

The wooden toy firm's revenues have soared so far this year, we found out more.
Author:
Publish date:
988_mypictr_300x300(1).jpg

To date, 2011 has seen Marbel increase sales by 30 per cent. A sizeable growth in good conditions, but something of a feat in the current economic climate. The firm has a number of factors to thank for its continued growth, including distribution deals, increased emphasis on customer service, a foray into new categories and innovative marketing.

Marbel took on distribution of Brio for the UK and Ireland in February, proving a real boost for the company. Phil Nelson, marketing manager, tells ToyNews: “It’s a huge brand, with a huge customer base and a huge heritage and it’s really helped to raise our profile in the industry and get our name out there and also to broaden our customer base.”

To read the full feature, simply click here.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.