To date, 2011 has seen Marbel increase sales by 30 per cent. A sizeable growth in good conditions, but something of a feat in the current economic climate. The firm has a number of factors to thank for its continued growth, including distribution deals, increased emphasis on customer service, a foray into new categories and innovative marketing.
Marbel took on distribution of Brio for the UK and Ireland in February, proving a real boost for the company. Phil Nelson, marketing manager, tells ToyNews: “It’s a huge brand, with a huge customer base and a huge heritage and it’s really helped to raise our profile in the industry and get our name out there and also to broaden our customer base.”
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