Marbel eyes up further growth in 2013

'Great reaction' to new Bullyland and Pinky Poppy lines; support for retailers in 2013.
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Following the launch of a brand new identity and catalogue, Marbel has seen 'great response' to its new lines, Pinky Poppy and Bullyland.

Marbel has also revealed that its focus for 2013 will be on supporting retailers with a full range of POS and marketing material.

Now representing 13 leading brands in the UK, Marbel's marketing manager, Phil Nelson told ToyNews about its strategies for the rest of the year.

"During 2013 we are also really going to focus on ensuring retailers are supported with a full range of POS and marketing material.

"This way we can ensure that the brand values and USPs of each brand are fully represented in-store."

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Marbel enjoyed steady growth in 2012, and now it's added Pinky Poppy giftware as well as Bullyland's Disney and animal figures to its stable. We speak to marketing manager Phil Nelson for an update.


Guide to Toymaster 2013

The Toymaster show, Harrogate continues to be one of the must-attend events in the industry calendar. The many deals on offer mean suppliers come away with new orders and business, while members get value for money and tend to do the majority of their buying for the Christmas season.

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