Following the launch of a brand new identity and catalogue, Marbel has seen 'great response' to its new lines, Pinky Poppy and Bullyland.
Marbel has also revealed that its focus for 2013 will be on supporting retailers with a full range of POS and marketing material.
Now representing 13 leading brands in the UK, Marbel's marketing manager, Phil Nelson told ToyNews about its strategies for the rest of the year.
"During 2013 we are also really going to focus on ensuring retailers are supported with a full range of POS and marketing material.
"This way we can ensure that the brand values and USPs of each brand are fully represented in-store."
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