Launching at Toy Fair 2011, over 120 products have been created for the WWF Plush Collection.
Marbel's deal is signed on the eve of the WWF Network's 50th anniversary. Led by WWF’s conservation and communication & marketing committees, planning is underway to mark this anniversary, through a global communication campaign around 50 of WWF’s big conservation wins.
Visit the Marbel Stand (F109) at the Toyfair to view the WWF Plush Collection.
Marbel has also been appointed as exclusive UK and Eire distributor for the anamalz range.
Designed in Australia, anamalz is an animal range made from sustainable wood and textile products, which have the unique function to bend in different poses.
Ranging from Koalas to Crocodiles, over 40 anamalz make up the pocket money priced range. The full range will be launched at Toy Fair.
anamalz are made from wood that comes from plantation forests. They use child friendly based paint, azo-free dye and formaldehyde-free glue and minimal packaging.
Even the waste wood is used on a farm to grow mushrooms. anamalz horns and antlers use arboform, an eco alternative to plastic made from injection moulded wood.
All anamalz come with a unique code to enter the anamalz world online. Consumers can become part of the anamalz community where they can animate their anamalz, email their own animation to friends, download desktop wallpaper, avatars, birth certificates, share on social networks and play games.
anamalz has also established its own trust fund, committed to contributing funds to various wildlife and children’s organisations around the world. As the sales of anamalz grows, “anamalz saving animals” (asa) foundation will be able to contribute to more funds.