Maps Toys signs brace of deals

Firm inks two distribution agreements with Marshmallow Fun Company and the Be Amazing Toy Company.
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US firm Marshmallow Fun Company has appointed Maps Toys to distribute its Marshmallow Fun toy range.

The company will kick off with the Classic Marshmallow Blaster and the Bow and Mallow. The shooters fire fresh marshmallows up to 40 feet.

In addition, Maps will work on behalf of the Be Amazing Toy Company, also based in the US. Be Amazing is dedicated to making science fun and the products due for launch in the UK will reflect this mission.

A range of different products will be introduced, aimed at inspiring children to discover new things and learn different skills. The initial collection will feature world favourites: Insta Sno and Great Geysers plus brand new Lab in a Bag and Big Jar of Science kits.

Will Sharman, head of sales at Maps Toys commented: "We are over the moon with these two new partnerships. We have always been successful at growing US brands in the UK and can’t wait to get moving with these two.

"Our aim as a company is always to offer unique, innovative products and we believe that both these ranges will cause a real stir – excitement and fun for children and good sell through with margin for retailers."

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