Maps signs Moshi Monsters

Firm inks deal with Mind Candy to create a cookie kit based on the brand.
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The new Moshi Monsters Cookie Kit will allow kids to bake their favourite monsters. Each colourful carry-handle tub includes two Moshi Monster Cookie Cutters, two decorating tubes, 450g of cookie mixture (makes 24 cookies) and an instruction leaflet featuring a bonus download code for Free Rox on the popular moshimonsters.com website.

The contents are stored in the reusable storage tub and kids can collect six designs.

Will Sharman of Maps commented: "Moshi Monsters is without a doubt one of the hottest children’s licences around. By developing the Cookie Kit, we hope to extend the play possibilities, engaging young children with the characters while driving them back to the all-important website.

"The impulse price point will appeal to parents and the kit is a great way to encourage creative and baking skills."

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