MAPS hits DIY stores - ToyNews

MAPS hits DIY stores

MAPS secures deal with DIY retail giant, Focus, for Build-it with Bob range.
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The firm has announced the Build-it with Bob range will be stocked at Focus in the lead up to Christmas.

The toys will be stocked in four of the retailer’s No Frills stores and stock was delivered this week.

The Christmas period is being used as a trial for the range and if sales are successful, Focus plans to roll the toys out across all stores.

Focus has sold a limited range of seasonal toys and gifts in the past, but nothing on this scale before.

Will Sharman, head of sales at MAPS said: “Focus was really impressed with the whole idea of children being able to use real bricks and real cement - this combined with Bob the Builder seemed to them a perfect combination for major DIY store.”

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