MAPS expands craft offering

MAPS Toys has signed distribution rights for Yummy Dough in the UK and Ireland.
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Launched a year ago , Yummy Dough has already taken a 25 per cent share of the modelling clay market in Germany.

Yummy Dough combines creativity and cooking in a unique way. Safe and made from high quality ingredients, the dough can be eaten cooked or raw. The mixture feels like regular modelling clay and is easily shaped and moulded.

Will Sharman head of sales for MAPS Toys said: “We are absolutely delighted at securing Yummy Dough and look forward to replicating the success here that this amazing product has generated in Europe.”

Yummy Dough will be available in the UK from June 2009 exclusively through Maps Toys. Try a taste at the Maps Toys stand at the Harrogate Toymaster show in May.

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