Manhattan signs Automoblox

Firm appointed sole distributor of Automoblox brand in Europe.
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Automoblox allows children between the ages of three and nine to design and build model cars from wooden blocks.

The 2008 range includes a green T9 pick-up, an M9 eight-seat aqua sports van, an X9 purple sports utility 4x4, an A9 orange compact, a blue S9 sedan and a red C9 sports car, which all retail at £22.99.

There is also an Automoblox Mini line which is a scaled down version of the full sized range. It includes a blue MT9 truck, a yellow MC9 sports car and a green MS9 Sedan, all with price tags of £9.00.

Joe Barrett, Automoblox CEO, said: "We are thrilled at the opportunity to partner with Manhattan Toy in Europe and other international markets. Our product lines are complementary, we are a great cultural match and we share a similar perspective on what it takes to succeed in the specialty toy market. We see the international markets as a great first step towards developing a strong, long-term partnership between our companies."

Arete Passas, president and CEO of Manhattan Toy said: “Manhattan Toy is thrilled to have Automoblox join our product portfolio since it is a stellar example of innovative design and quality craftsmanship coming together to make toys that inspire imaginative play in today’s children. This is consistent with our product philosophy,”

Patrick Calello, Automoblox founder and CCO, added: "Manhattan Toy is the right partner for Automoblox because they are in this business for the right reasons. They put a lot into the design and quality of their product lines and their customer service is the best in the industry… I feel like the Automoblox brand is in good hands with Manhattan Toy."

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