Mamas & Papas to open in Singapore and Hong Kong

Following its recent planned market entry into Russia Mamas & Papas has announced another exclusive franchise agreement.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The firm has linked with ImaginAsia Group of Singapore, who will be launching an initial twelve Mamas & Papas stores over a five-year period throughout Singapore and Hong Kong.

The agreement raises trade opportunities for wholesale and retail to thirty countries. The company is expected to announce details of additional franchise partnerships and market entries before the end of the year.

Richard Faulkner, Mamas & Papas deputy chief executive said:

“ImaginAsia is similar to Mamas & Papas in that it is part of a successful family owned business that strives to achieve the same values. The store openings in Singapore and Hong Kong fulfil a strategic opportunity for Mamas & Papas, as this opens the doorway for our brand to achieve visibility in this important part of the world”.

Ann Leong, chief executive officer of the ImaginAsia Group said:

“We have realised for some time that an opportunity existed for the designer nursery market in these territories and we are delighted to have the opportunity to satisfy that demand by launching a structured programme of Mamas & Papas stores”.

Founded in 2006, ImaginAsia Group distributes leading international brands in Asia.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.