The firm has linked with ImaginAsia Group of Singapore, who will be launching an initial twelve Mamas & Papas stores over a five-year period throughout Singapore and Hong Kong.
The agreement raises trade opportunities for wholesale and retail to thirty countries. The company is expected to announce details of additional franchise partnerships and market entries before the end of the year.
Richard Faulkner, Mamas & Papas deputy chief executive said:
“ImaginAsia is similar to Mamas & Papas in that it is part of a successful family owned business that strives to achieve the same values. The store openings in Singapore and Hong Kong fulfil a strategic opportunity for Mamas & Papas, as this opens the doorway for our brand to achieve visibility in this important part of the world”.
Ann Leong, chief executive officer of the ImaginAsia Group said:
“We have realised for some time that an opportunity existed for the designer nursery market in these territories and we are delighted to have the opportunity to satisfy that demand by launching a structured programme of Mamas & Papas stores”.
Founded in 2006, ImaginAsia Group distributes leading international brands in Asia.