MakieLab says Moshi Monsters' success has encouraged it to go down a similar path.
Mind Candy's Moshi Monsters online virtual pet game has become a true phenomenon, and has spawned a plethora of popular licensed toys.
“We’re looking at Makie going [the way Moshi Monsters did],” MakieLab founder and CEO Alice Taylor told ToyNews.
“If you go into a toy store they have Moshi Monsters stickers. They don’t have the online game, but they have everything else.
“[Moshi creator] Michael Acton Smith is a friend of mine and I’ve watched him do it from the beginning.
“It’s amazing. With Moshi, Mind Candy took a year going into open beta. They spent that year with 12 people and we modelled MakieLab with that.”
Looking forward, eventually a Makie online game will launch, allowing users to level up and unlock new items for their Makies. Users can pay to have their virtual Makie turned into a real doll.
Taylor also told ToyNews that 3D printed toys and retail can co-exist.
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