MakieLab spurred by Moshi Monsters success

Founder and CEO Alice Taylor says Michael Acton Smith inspires Makie.
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MakieLab says Moshi Monsters' success has encouraged it to go down a similar path.

Mind Candy's Moshi Monsters online virtual pet game has become a true phenomenon, and has spawned a plethora of popular licensed toys.

“We’re looking at Makie going [the way Moshi Monsters did],” MakieLab founder and CEO Alice Taylor told ToyNews. 

“If you go into a toy store they have Moshi Monsters stickers. They don’t have the online game, but they have everything else.

“[Moshi creator] Michael Acton Smith is a friend of mine and I’ve watched him do it from the beginning.

“It’s amazing. With Moshi, Mind Candy took a year going into open beta. They spent that year with 12 people and we modelled MakieLab with that.”

Looking forward, eventually a Makie online game will launch, allowing users to level up and unlock new items for their Makies. Users can pay to have their virtual Makie turned into a real doll.

Taylor also told ToyNews that 3D printed toys and retail can co-exist.

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