MakieLab hires Martha Lane Fox as Chair - ToyNews

MakieLab hires Martha Lane Fox as Chair

3D printed dolls start-up also hires former Moshi Monsters platform team lead.
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London’s MakieLab has appointed Lastminute.com co-founder Martha Lane Fox as Chair.

Lane Fox – the UK’s Digital Champion – has founded several entertainment-based firms, including luxury karaoke brand LuckyVoice.com. She also chairs the charity Go On UK, and sits on the boards of Marks & Spencer and Mydeco.com.

She joins other new senior staff members at the 3D printing specialist. These include former Mind Candy programmer Ben Burry as senior developer, and Jen Bolton as communications director, who starts in October.

“Having Martha as our chair is an amazing privilege, and a complete delight,” said Alice Taylor, founder and CEO of MakieLab. “We’re inspired by her commitment to all things internet, her incredible marketing expertise, and her passion for new frontiers. She’ll keep us pushing at boundaries and her expertise will be invaluable as we grow and diversify.”

Lane Fox added: “It’s rare to find a start-up that combines the disruption of a whole industry, a fabulous consumer facing product and an extremely strong team, but MakieLab does all three.

“I’m absolutely delighted that they wanted me as their Chair - even if it means my house is now full of 3D printed toys.”

Ben Burry was former lead of the Moshi Monsters platform team at Mind Candy, and has held a string of senior development roles since 2003.

Jen Bolton has been an advisor to MakieLab since its founding and she joins from ICO Partners, where she has overseen high profile online games PR accounts including NHN Corporation and Riot Games. She has also worked as Head of Community for NCsoft.

MakieLab produces 3D printed dolls. Customers can design their own characters online and get them turned into dolls – which Makie send out direct-to-consumer – for a fee. 

Alice Taylor previously told ToyNews she has been inspired by Moshi Monsters and that 3D printed toys and retail can co-exist.

A MakieLab investor previously said 'the toy industry is ripe for disruption'.

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