Magno-Z has ‘exceeded all expectations’ having completely sold out only one month after launch.
Brainstorm reports that all stock ordered for the summer has already sold, while feedback from kids and parents “has been phenomenal.”
Magno-Z is a collection of springy, stretchy magnetic characters available in six different colours. Featuring nine characters, there are over 50 to collect.
“Feedback from kids and parents has been phenomenal,” said the firm.
“Brainstorm recruited a band of Magno-Z Ambassadors who are creating a buzz in playgrounds across the UK.”
Blogger, Mummy Be Beautiful, commented: “They are everywhere on the fridge, the boys’ bunk beds and radiator.”
Brainstorm’s TV, PR and in-store marketing campaign will continue throughout 2014, with more stock available n early August and the rest of the year.