Magic Choc heads to Russia

Product now being exported to 40 countries in Europe and the Far East.
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Magic Choc - the edible chocolate toy which can be moulded to form characters - is heading to Russia.

The product has been made in Northern Ireland by Choc-o-Bloc and is now exported to 40 countries in Europe and the Far East, reports the Belfast Telegraph.

Choc-o-Bloc works with toy distributor The In Thing to grow sales of its products, including Moshi Monsters themed Magic Choc.

Stephen Lennie, managing director and founder of the business, said: "Our technology allows the chocolate to be handcrafted into various models without melting in the process. The products offer children, especially those aged from six to 12 years, a fun and clean way to play with and enjoy quality chocolate.

"The relationship we have established with The In Thing is giving us great access to this company's knowledge and established network within the international toy industry."

Magic Choc is distributed by The In Thing (you can contect them by calling 0845 365 3030).

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