Magic Box Int brings Bionic Bungees to market - ToyNews

Magic Box Int brings Bionic Bungees to market

Brand extension adds metal to the successful collectable craze; New toys and an app also on the way.
Author:
Publish date:
5_bionic bungees2.jpg

Following the success of Bungees Series 1 – which is on course to exceed £3 million worth of sales in the UK this year – Magic Box Int has unveiled a new Bionic Bungees brand extension, new Bungees toys and details of a forthcoming Bungees app.

Set to launch on September 6th, the new version of the successful ‘Flick to Stick’ pocket money craze adds metallic ‘Bionic’ colours to the figurines and replaces the collectable cards with Metal discs, adding an extra magnetic gameplay element.

Collectability has been boosted by the inclusion of two stickers in each packet. A sticker album is available for kids to keep track of their collections, and is included in the new Bungees Starter Pack. Blind Bags of Bionic Bungees have an RRP of £1.50 while the Starter Packs, which will include a large game board, one Bungee, one Metal Disc, two stickers, a full game guide and checklist poster, will have an RRP of £4.99.

The new Bungees line will be supported by a heavyweight marketing campaign running throughout September and October.

New Bungees toys to complement the core collectable line promise to introduce new gameplay features and exclusive characters. Included is range of toy blister packs with £2.49, £3.99, £4.99 RRPs, while a Bungees collectors tin will have exclusive glow in the dark Bungees and a trick ramp for performing Bungees stunts.


New Bungees blister pack of a 'Wanted' character.

A new free to play Bungees app, set to launch on Android and iOS shortly, will include content that can only be unlocked using codes found inside packets of Bionic Bungees, further adding to the collectability of the products.

There are 96 Bungees and 96 stickers to collect, as well as six ‘Wanted’ Bungees and discs to encourage even more collectability. There are also ‘Wanted’ blisters which are different characters, have different painting and metal ‘shiny’ cards.

Ben Harper, UK Director for Magic Box Int said: "We’ve been thrilled with the reaction to Bungees and the sales so far in 2012. Awareness for the brand is high and the innovations that we have added for Bionic Bungees take the product to a new level all together.

"Our new range of toy blister packs and the tin give us a range of incredibly attractive products at great value prices. There is now a chance for retailers to build some excellent in store display and to benefit from our massive marketing investment."

Bungees are available in the UK via Esdevium Games: 01420 593 593.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.