Magformers unveils Christmas ad campaign - ToyNews

Magformers unveils Christmas ad campaign

Launching October 17th, the ad will feature across children’s channels including CiTV, Milkshake and Sky satellite channels including Pop, Kix, Nick Jnr and Nick Toons.
Publish date:
Social count:
0 magformers logo.jpg

With the run-up to the Christmas season beginning, Magformers has launched a major three-month pre-Christmas TV ad campaign.

Launching October 17th, the brand has planned over 500 spots on children’s channels across the UK and Ireland, including CiTV, Milkshake and Sky satellite channels including Pop, Kix, Nick Jnr and Nick Toons.

Using split screens, the 30-second ad sees children transforming flat 2D shapes into 3D models.

“The ad is fantastic and really shows off Magformers in an engaging and modern, clean way. Using a white background and reflective surfaces means the product really stands out,” said David Kelly, MD of Magformers.

“This is a major campaign to run in October, November and December and it demonstrates Magformers’ continued intent to support retailers with an extensive marketing campaign spanning TV, print, online and PoS.

“With Smyths, ELC, Mothercare, Argos and Easons already behind our brand – and new Toymaster members and other independents becoming stockists on daily basis – I’m delighted with the strong retail footprint we have built up so far.”


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.