Magformers enjoys 'incredible support' following Toymaster show - ToyNews

Magformers enjoys 'incredible support' following Toymaster show

Magformers exhibited for the first time this year at Toymaster, and has since reported a 908 per cent growth following the show.
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After making its debut at Toymaster in Harrogate this year, Magformers has reported a 908 per cent growth following the show.

The firm's MD, David Kelly, has revealed that the show has been instrumental in the company achieving ‘incredible support’ from Toymaster members.

He said: “After processing the orders generated at the show, I am delighted to report that we grew our number of Toymaster accounts by 527 per cent in the first five months of 2016.

“Not only that, we increased turnover from Toymaster members by 657 per cent during the same period (Jan-May 2016), which demonstrates incredible support for Magformers from independent retailers who are beginning to realise what a great product we have.”

Kelly revealed that by exhibiting at the show, Magformers saw value of orders increase by 908 per cent and a 218 per cent increase in accounts opened in May.

"On a personal level, I’d like to thank Toymaster and its members for making the show so successful for us. And I’d also like to thank the Magformers team who put in so much time and effort to make it a record-breaking event for us,” added Kelly.

“When you look at increases of 908 per cent and 657 per cent, Magformers must be one of the fastest-growing toy brands in the UK – if not the fastest.”



Youngsters to attend Toymaster show?

Toymaster and Youngsters have taken the first steps towards developing a closer relationship, with Youngsters and Irish chain World of Wonder invited to attend the buying group's  looming Harrogate show.


Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.


TOYMASTER 2011: Industry comment

With the annual Toymaster event upon us, Katie Roberts spoke to some of the exhibitors about the role independent retail plays in their business. This is followed with a comprehensive guide to what will be on show this year?

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