MadRat Games to carve out $100bn market with wearable video gaming

Its new connected role-play toy, called SuperSuit, blends video gaming experiences with real world environments.
Publish date:
0 0supersuit.png

MadRat Games is looking to carve out an as yet untapped market for wearable gaming that could be worth upwards of $100bn.

Having unveiled its new SuperSuit at this year’s Consumer Electronics Show, the firm is looking to encourage kids to move away from screens and get active by bringing a video gaming experience into the real world.

“SuperSuit takes kids and families outdoors and gets them interacting with one another, all while providing a virtual reality or augmented reality environment set in the real world,” Rajat Dhariwal, co-founder of MadRat Games, told ToyNews.

“With everyone focusing on designing games around VR and AR, SuperSuit goes one step further. Amidst the $180bn indoor gaming market (both toys and video games) and the $145bn outdoor sector, we are expecting to carve out an untapped $100bn and upwards market.”

On top of this, MadRat Games is also looking to bring a seamless integration of connected toys to the consumer, making the world of tech toys a lot more accessible to the average buyer.

“Connected toys will be the trend of the future and attempts by Sphero, Anki and others will multiply,” added Dhariwal.

“SuperSuit intends to be a connected platform for these upcoming connected toys and we are working on a standard for the communication protocol, which can give consumers the benefit of enjoying all this innovation together seamlessly, rather than having to download each toy’s platform and be able to only engage with one toy at a time.”

MadRat Games’ SuperSuit will launch exclusively through the team’s website by the end of 2016, and will carry an initial price tag of around £140 for two SuperSuits.



Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

0 Nookii.png


They may be childish, but board games are far from child's play as a new wave of titles taking on the subject of sex demonstrate. Robert Hutchins dims the lights, puts on some Marvin Gaye and explores the world of 'love games'.

5_Halo Mega Brands.jpg

Video game toys: Ones to watch

We look at the upcoming video game toys in 2012, including die-cast and construction lines, through to key chain plush and board games, buildable figures and collectables.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019