Industry veterans, Alan Munn and Andrew Wood, of the Macaws Partnership aim to aid the company in its long term strategy to become the UK's leading supplier of travel activities for children.
Uniset hopes the partnership will help establish relationships with retailers and gain a stronger knowledge of the market and trends in toys.
The product range includes the Magnetic Travel Puzzles, Magic Stickers activity sets and the new Tattoos.
The products feature a range of popular licences including Disney, Barbie, Thomas & Friends, Bob the Builder, Ben 10, Littlest Petshop, My Little Pony and many others.
Jacob Bryde-Nielsen of Uniset commented: “With Alan Munn and Andrew Wood of the Macaws, we have got a well-experienced team who works with a unique dedication and commitment and an agency that covers not only the traditional toy market but also important customers within books, stationery and news.
“Since we started our discussions we immediately felt that there was a good atmosphere and the right spirit between us, however still with a serious and professional attitude towards the task that has to be solved.”
Alan Munn, Director the Macaws added: “When we were first introduced to the range and at our first meeting with Uniset, we felt confident that we could contribute to build Uniset’s position in the UK.
"This was quickly confirmed by our market study which showed an exciting potential for Uniset in UK.”
Andrew Wood continued: “The unique travel activity line and interesting price points have given us another exciting line to work with and we think that the key retailers will recognize this when we will present the line to them in the coming weeks.”