m4e and Planeta Junior to produce The Beatrix Girls TV show

The 52 x 11’ hybrid sitcom show is based on the multimedia brand The Beatrix Girls and its toy line of collectable pop-star dolls.
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Planeta Junior is teaming up with German brand management and media company m4e AG to co-produce and distribute The Beatrix Girls, a new TV show inpsired by the hit collectable pop-star dolls.

Produced in collaboration with POPmedia Brands’ Sherry Gunther Shugerman, the hybrid sitcom show is based on the multimedia brand The Beatrix Girls and will be boosted by its original music videos that have been posted on YouTube and have gathered over 23 million views to date.

The sitcom show follows the adventurous lives of best friends Brayden, Lark, Ainsley and Chantal—also known as the chart climbing pop band The Beatrix Girls - who just happen to be 12 inch dolls living in a normal sized world. 

Following the announcement that Studio 100 N.V. has acquired a majority interest in the German brand management and media company m4e AG, m4e’s strategic partner Planeta Junior is entering this project at development stage, the production is set to start this year. 



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The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

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