Lottie is a sell-out success in Australia

Aussie parents go mad for the new British fashion doll.
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British fashion doll Lottie has sold out down under.

After a surge of press coverage parents quickly snapped up all available units of the doll – and 600 more have put their names on a waiting list.

Lottie – by Chelsea-based toymaker Arklu – was designed and proportioned to reflect health ideals devised by top nutrition experts.

Kristan Dooley from Women’s Forum Australia, a think tank for female issues, said: “Once the news about Lottie hit the media over the weekend we’ve just been inundated. There’s obviously a strong demand in the market for this. We've had over 4,000 unique visits to our website in the last three days alone.”

Sara Wright, co-founder of Australian parenting website babiesandtoddlers.com.au said: “I cannot believe how many visitors we are getting and how many emails I have received asking where else people can buy a Lottie Doll for Xmas. We have a lot of people asking to be kept in touch.”

Since its debut, Lottie has won nine awards in both the USA and UK.

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