Lost My Name secures $9m in funding to boost global reach

New financing comes from the likes of Google Ventures, The Chernin Group and Greycroft.
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Lost My Name, the London based storytelling start-up, has completed a $9 million (£5.6m) series A round of financing from Google Ventures, Greycroft, The Chernin Group, Allen & Co and former SunGard President and CEO Cris Conde.

The new financing will enable Lost My Name to further scale its business globally.

Lost My Name's first project, the personalised picture book The Little Boy/Girl Who Lost His/Her Name, has sold over 600,000 copies in more than 135 countries, in just over two years.

“We were looking for value beyond capital," said Lost My Name co-founder Asi Sharabi.

"As a London- based startup with global ambitions we were keen to raise in the USA and connect to the networks and talent of the hugely important US market.

"We assembled a dream team of backers from London, NYC, SF and LA that bring true expertise and insight across the entertainment and technology sectors. To have such an amazing group put their faith in us is both energising and humbling.

"We believe our new partners will help us to scale our business globally and accelerate our mission to take personalised entertainment to an amazing new level, creatively and technically, and to make millions of magical bedtimes.”

Tal Oron, co-founder, added: “We see personalisation as something with massive potential, ready to move beyond the existing outdated technologies in the market.

"When stunning illustrations and storytelling craft meets the possibilities that technology offers, we believe the results can be inspiring, beautiful and genuinely magical.”

Up next for Lost My Name is its second publishing project which launches this fall.

The firm promises it will be the "world's most technologically advanced picture book" and is set to engage children in the theme of belonging and their “place in the universe.”

“The move toward customised content changes the way kids interact with books, video and toys,” said Avid Larizadeh Duggan, general partner at Google Ventures.

“Lost My Name is on the path to personalise the world of children's entertainment, bringing classic products to life in unexpected and delightful ways.”

 “We were intrigued not only with Lost My Name's vision to create a new global market for tech and narrative based personalized media but their ability to execute," said Dana Settle, founding partner at new Lost My Name backer Greycroft.

"They have built an impressive vertically integrated business model that is a unique hybrid between content, commerce and service. We look forward to supporting their global expansion and the launch of some seriously exciting new products."

Avid Larizadeh Duggan, general partner at Google Ventures, added: “The move toward customised content changes the way kids interact with books, video and toys.

“Lost My Name is on the path to personalise the world of children's entertainment, bringing classic products to life in unexpected and delightful ways.”

Lost My Name is exploring other formats of media to create meaningful personalised experiences that utilise its proprietary software, including animation, audio and physical products.

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