Lost My Name secures €4m investment from Project A - ToyNews

Lost My Name secures €4m investment from Project A

"We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalised children’s content."
Author:
Publish date:
Social count:
0
1 Lost My Name.png

Early stage investor and operational VC Project A has invested €4m into Lost My Name, the London based storytelling start-up.

With this extension of the Series A round, Project A joins the investors including lead investor Google Ventures, Greycroft and Allen & Co.

Project A’s founding partner Florian Heinemann will also join the Lost My Name board.

Lost My Name’s first personalized children’s book, The Little Boy/Girl Who Lost His/Her Name, was one of the bestselling children’s book globally in 2015 and it was followed by The Incredible Intergalactic Journey Home, a personalised picture book that uses NASA technology.

“We intend to support Lost My Name in building a solid infrastructure in terms of CRM, Performance Marketing and Business Intelligence to enable growth on an international scale," said Florian Heinemann, founding partner at Project A. 

"We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalised children’s content."

Asi Sharabi, CEO and co-founder at Lost My Name, added: “As a full-stack publisher, we aim to create the best personalised experiences as we keep blending storytelling, print and engineering in ways that have never been done before.

"Project A’s operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth. We're thrilled to have them on board."

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.