Lost My Name on track to be most successful business to come out of Dragons' Den - ToyNews

Lost My Name on track to be most successful business to come out of Dragons' Den

Piers Linney, who invested in the firm last year, believes the Lost My Name team "have created a disruptive, global business that will break the mould."
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Piers Linney, the Dragon who invested in innovative storybook firm Lost My Name, believes the company is on track to become the most successful business to have come through Dragons' Den.

Last year, Lost My Name secured the highest equity deal ever given in the history of Dragons' Den when Piers Linney invested £100,000 for four per cent equity in the business.

Lost My Name's first project, the personalised picture book The Little Boy/Girl Who Lost His/Her Name, has sold over 600,000 copies in more than 135 countries, all in just over two years.

The firm has also recently completed a $9 million (£5.6m) series A round of financing from Google Ventures, Greycroft, The Chernin Group, Allen & Co and former SunGard President and CEO Cris Conde.

“It was immediately clear to me that the Lost My Name team and their beautiful product had enormous potential and scalability," said Linney.

"The support of such an impressive group of investors is testament to the hard work I know the whole team has put in. Through the combination of technology, creativity and rapid execution of an ambitious business plan they have created a disruptive, global business that will break the mould.

"Lost My Name is on track to become the most successful business to have come through Dragons' Den."

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