Lost My Name enjoys 100 per cent growth month on month this year

Following success on Dragons’ Den, the personalised children’s books firm has sold over 127,000 units so far in 2014.
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Lost My Name, a start-up that uses technology to create personalised storybooks for children, has enjoyed 100 per cent growth month on month since June.

The firm secured £500,000 of seed funding to grow the business back in June, before becoming the highest valued business to ever receive investment on Dragons’ Den in July.

“2014 has been, and still is, an incredible ride,” Asi Sharabi, co-founder and CEO of Lost My Name, told ToyNews.

“We took a small seed capital round early this year and since then we’re seeing pretty much 100 per cent growth month on month. This year we already sold 127,000 books and shipped them to over 100 countries in the world. And if we estimate/project the end of the year by the past few weeks into Q4, it’s going to be pretty bonkers.

“We also just launched the German, French and Spanish editions of the book. We moved to a lovely new converted warehouse in Hackney, there’s 25 of us now, we are working on a very exciting two new projects and we’re nominated for some cool awards.”

The service is online only at the moment, and the firm has enjoyed a fruitful relationship with Notonthehighstreet.

Bigger retailers have shown an interest, but the firm has found they struggle to grasp the potential of offering the service online.

Sharabi said: “We’re still looking to do business with the biggies, but it’s been a very slow process, it hasn’t yet materialised and in many occasions we pulled out.”

And in 2015, the firm plans to launch the ‘world’s most technologically advanced picture book’.


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