Loot Crate excites UK's 'geeks and gamers' with licensed toys

Firm works with a number of entertainment and gaming companies to deliver a box of goodies and collectables.
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US monthly licensed treats and toys subscription box, Loot Crate, is reporting “awesome reaction” from the UK market.

Aimed at kids and at kids and adults, the firm works with a number of entertainment and gaming companies to deliver a box of goodies and collectables to ‘geeks and gamers’.

Having launched in the US in July 2012, Loot Crate moved to the UK in November last year offering monthly licensed toys and products from firms such as Funko, Ubisoft, Mojang, KidRobot, Just Toys Int. and more.

“We’ve been active for 20 months in the US and so far, the reaction has been amazing,” Marissa Zaenger, marketing manager of Loot Crate told ToyNews.

“The reaction in the UK has been equally awesome; UK residents have been thrilled to be able to sign up and our UK base has been expanding rapidly.”

Previous Loot Crates have treated consumers to quirky products including Ren and Stimpy plush, The Simpsons collectable keyrings and Teenage Mutant Ninja Turtles figures.

Loot Crate is now on the lookout for further firms to collaborate with.

“International expansion has always been a part of the Loot Crate plans,” continued Zaenger.

“We are always on the lookout for more partners, which will become especially important as we expand.”

With different themed boxes each month, Loot Crate believes that it has found a winning combination in its target audience.

“Our target audience is geeks and gamers,” explained Zaenger.

“The obsession with toys, superheroes, games and fantasy worlds often does not disappear with age.”

While the essence of Loot Crates is that each month delivers a surprise to its subscribers, Zaenger teased that this year the firm is looking at some interesting partnerships with the likes of Jazwares with some Minecraft and Adventure Time products, plus LA-based Loyal Subjects.


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