Logo game, Eye-Dentity hits retail - ToyNews

Logo game, Eye-Dentity hits retail

Xanadu Games' logo identification game, Eye-Dentity launches in Hamleys and Harrods this weekend.
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As part of the launch, the stores have teamed up with Xanadu and arranged demonstrations, prize draws, sample giveaways and other gifts donated by the contributing brands featured in the game.

Simon Wilson of Xanadu Games commented: "We are really excited that the launch is finally upon us. A great deal of blood, sweat and tears have gone into making this game into what we believe will be one of the most enjoyable family games this Christmas."

As well as store launch events, Xanadu has also planned a other activity including consumer PR, competitions and events.

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