Logo game, Eye-Dentity hits retail

Xanadu Games' logo identification game, Eye-Dentity launches in Hamleys and Harrods this weekend.
Author:
Publish date:
5_Pocoyo.jpg

As part of the launch, the stores have teamed up with Xanadu and arranged demonstrations, prize draws, sample giveaways and other gifts donated by the contributing brands featured in the game.

Simon Wilson of Xanadu Games commented: "We are really excited that the launch is finally upon us. A great deal of blood, sweat and tears have gone into making this game into what we believe will be one of the most enjoyable family games this Christmas."

As well as store launch events, Xanadu has also planned a other activity including consumer PR, competitions and events.

Related

95_mypictr_200x200.jpg

Game on

Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...

5_Eyedentity contents.jpg

Xanadu gets set for Eye-Dentity launch

Brand identification board game Eye-Dentity is the brainchild of ambitious corporate designer Simon Wilson and is packed with household names and brands. Ronnie Dungan spoke to the designer about how he put the game together and what his plans are for its launch?

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019