Lobster grabs Deck range

Toy:Lobster has been appointed as the exclusive UK and Ireland distributor for the Tech Deck range of action toys.
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The line which previously enjoyed success in the UK market through Spin Master will be given a fresh impetus by Toy:Lobster, with new items for 2006.

Tech Deck was created in 1998 by Californian boarder, Steve Asher, who began with a simple idea and some paper and scissors. Since that time more that 4,000 different real pro-model graphic designs have been licensed from top skateboard makers such as World Industries, Blind, A-Team, Birdhouse, Creature, New Deal, Element, Black Label, Santa Cruz, Alien Workshop, Zero, Maple, Zoo York and Foundation Skateboard.

Toy:Lobster sales director, Mike Brighty, said: “Having sold over 35 million Tech Deck mini replica skateboards over the last eight years, Tech Deck has cemented itself as a long-stay brand in the toy aisle. Synonymous with authentic styling and oozing street cred, we’re delighted to be appointed distributor and look forward to adding to the already-impressive story."

Marketing director Simon Jones added: "This is our first biggy. It's a well-known name and a good one for us to pick up."

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