New toy and gift distributor LittleConcepts has added the Avenue Mandarine and Maildor brands to its portfolio.
Avenue Mandarine consists of a selection of puzzles, games, arts and crafts products all designed in France for children from two years old.
There are over 86 lines in the UK range from Avenue Mandarine, including the Decopatch Cats Kit, enabling children to discover and engage with decoupage.
“Avenue Mandarine is a beautiful French children’s brand with an amazing design identity," said Luke de la Mare, founder, LittleConcepts.
"The products offer a strong play value for children and also offer retailers a new take on core buy in categories. We are delighted to be partnered with Madly SAS to bring the brand to the UK & EIRE Toy and Gift markets.”
Alongside Avenue Mandarine, the firm will also be representing another Madly SAS property, the Maildor brand of stationary and gift lines.
“We know both the Avenue Mandarine and Maildor brands will be a success in the toy and gift market," added Angeline Ribadeau, export manager for Madly SAS.
"As part of the Clairefontaine group, we have a great design and manufacturing team behind us, making sure we produce products we are proud of. LittleConcepts is a perfect fit for launching the brands into the market. We are looking forward to a strong partnership.”
The firm is exhibiting at both the Toy Fair (GH51) and Spring Fair (5M10).