Little Wonders set to relocate

St Albans indie is looking for a new premises after landlords ended its lease.
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Co-owner Elena Ripoll has told of her and partner Andrew Mott's plans to open a new outlet in the area and expand the shop's product offering.

Ripoll told ToyNews: "Little wonders Toyshop is now at the beginning of the process of re-locating within St Albans' wonderful city center.

"We are currently in negotiations over the signing of a new lease with an empty shop unit not too far away from where we are now."

The current outlet in The Maltings in St Albans has, according to landlords, risen in value since the business was set up and Ripoll and Mott were unable to meet the increased rent.

The retailer recently launched an online petition, which gained a huge response. Ripoll commented: "We would all now like to take this opportunity to offer our heart-felt thanks and appreciation to everyone from whom we have received messages of support and words of advice.

"From the very best sort of impassioned fiery locals and community minded press to the keen interest given to our plight from individuals and businesses across the country in recent weeks.

"The response has been completely unexpected and wholly unprecedented. We value everyone's kind words to us, as it really has kept us going."

The retailer is also planning to diversify its product offering when it relocates. Ripoll said: "In these precarious times of uncertain austerity we have decided to reflect upon our experience within the toy industry and now intend to adapt our business model to provide an even greater family orientated experience.

Listening to the concerns of our customers Little Wonders will continue to champion the virtues of wholesome traditional toys, but will make use of additional floor space in our hoped-for new premises to create an enchanting pre-school safe-play environment."

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