The iconic kids' brand, Little Tikes is celebrating its 50th anniversary this year with the launch of a major new campaign dubbed Play Big.
The multi-pronged initiative aims to address what has been called by some in the US, the 'playtime crisis', - namely, issues surrounding time allocated to pre-school children for dedicated play.
It's been suggested by some researchers that 30 per cent of U.S. pre-schoolers no longer have break time due to increased academic pressure.
At the same time, the Play Big campaign will mark Little Tikes' milestone year and long-standing heritage of the brand.
Known for big brands such as Cozy Coupe, Turtle Sandbox, Cape Cottage Playhouse and Activity Garden, the MGA owned Little Tikes brand will also launch a suite of global events geared a getting kids and adults to play together.
Over the past half a century, Little Tikes has helped fuel America's manufacturing economy, with all products made locally.
“For 50 years, Little Tikes, an iconic brand born in Hudson, Ohio, USA, has brought smiles and happiness to children all over the world,” said Isaac Larian, CEO and founder of MGA Entertainment, which owns Little Tikes.
“Little Tikes’ ingenuity has created the biggest toy manufacturing facility in the USA and continues to produce products built to last. In fact, a childhood favourite, the Cozy Coupe, still offers drivers zero gas mileage and ranks as one of America’s best-selling cars of all time.”
To find out more information about Little Tikes 50 Anniversary follow the company's story on Instagram (@officiallittletikes), Facebook (@littletikes) or www.littletikes.com.