Little Tikes named top toy property for June 2015

Beat brands such as Frozen, Minions, Nerf and Star Wars.
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Leading toy brand Little Tikes was the number one toy property for NPD sales in June 2015. 

Beating brands such as Frozen, Minions, Nerf and Star Wars, Little Tikes has grabbed the top spot for the first time in 2015.

The position is the result of significant growth in ride-ons with lines such as their 4-in-1 Trikes and in outdoor with items such as the new Cape Cottage and Fish ‘N’ Splash Water Table.

This mixed with good seasonal weather has helped to boost sales and make the step up from number two to number one spot.

“We are thrilled to reclaim the top NPD spot for 2015," said UK marketing manager Michelle Lilley.

"This is the result of major investment in product development, increased marketing activity and a lot of hard work from the whole team. With more investment and NPD to come in autumn, we are excited about what lies ahead.”

Other key data take outs show that in the Top Manufacturers Report (Value £% YTD June 2015 v 14) Little Tikes hold a very strong position of +13%.

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