Little Tikes launches outdoor campaign

The new outdoor range will be supported by a national multi-channel marketing campaign.
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Little Tikes is challenging the nation's youngsters to get outdoors this summer with a new marketing campaign, encouraging families to double their outdoor time.

It follows research, commissioned by the brand and launched in national media ahead of the key Easter period, which found that children are spending less than four hours outside a week.

The Bring Back Outdoors campaign includes an indoor/outdoor media play date to showcase the brand’s extensive range of press and bloggers. 

A social media campaign and website content hub which will be filled with loads of great things to do outside from walks and trails to explore with your trike to handy parenting tips from child expert Emma Kenny.

The campaign will be supported by a heavyweight advertising campaign across digital and TV with widespread influencer and blogger engagement for key lines across the Fun Zone range and the Fountain Factory Water Table.

“The importance of outdoor play has always been central to the Little Tikes brand. Our wide range of outdoor products, from iconic items such as our Turtle Sandbox (celebrating its 40 birthday next year) to our brand new Fun Zone line, offer every type of play for little ones," said Michelle Lilley, head of marketing for Little Tikes. "This year, we wanted to really celebrate the great British outdoors and encourage families to make the most of it – even if this is in spite of the not-so-great British weather.” 


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SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

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