Little Tikes is building on the success of its Tikes Town by taking over another area at the Butlin’s resorts.
Now with a focus on babies and children from two years and under, Teeny Tikes ensures that younger children can now enjoy the Little Tikes experience.
“It’s fantastic that we can spread the Little Tikes fun beyond Tikes Town and in to a play area for babies and very young children,” said Michelle Lilley, marketing manager for Little Tikes.
“We receive such great feedback from parents about our presence at the resorts and we’re delighted we can build on this.”
Having secured a strong relationship with Butlin’s, Little Tikes has revealed that there is more to come in 2017 that will feature new lines including Wheelz.
Hywel Lewis, partnerships manager for Butlin’s, added: “We have seen our relationship with Little Tikes go from strength to strength and are really excited to be planning 2017 activities with them.
“We are looking forward to further building upon the success of the two brands working together and showcasing the new ranges from Little Tikes.”