Little Tikes boosts Butlin's deal with new Teeny Tikes experience - ToyNews

Little Tikes boosts Butlin's deal with new Teeny Tikes experience

‘It’s fantastic that we can spread the Little Tikes fun beyond Tikes Town and in to a play area for babies and very young children,’ says Little Tikes’ Michelle Lilley.
Author:
Publish date:
0 Little Tikes USE This Logo-1.jpg

Little Tikes is building on the success of its Tikes Town by taking over another area at the Butlin’s resorts.

Now with a focus on babies and children from two years and under, Teeny Tikes ensures that younger children can now enjoy the Little Tikes experience.

It’s fantastic that we can spread the Little Tikes fun beyond Tikes Town and in to a play area for babies and very young children,” said Michelle Lilley, marketing manager for Little Tikes.

“We receive such great feedback from parents about our presence at the resorts and we’re delighted we can build on this.”

Having secured a strong relationship with Butlin’s, Little Tikes has revealed that there is more to come in 2017 that will feature new lines including Wheelz.

Hywel Lewis, partnerships manager for Butlin’s, added: “We have seen our relationship with Little Tikes go from strength to strength and are really excited to be planning 2017 activities with them.

“We are looking forward to further building upon the success of the two brands working together and showcasing the new ranges from Little Tikes.”

Related

5_Pocoyo.jpg

New home for Little Tikes

A Little Tikes revival is being promised by MGA Entertainment - which has signalled its intent to complete a full acquisition of the business within the next few weeks.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.