The deal sees Holland Publishing’s character imprint, Little Star Creations producing creative play-sets for Waybuloo and a new magnetic height chart featuring Big and Small.
The imprint specialises in FSC (Forest Stewardship Council) certified children’s publishing and other associated product including licensed character headphones specifically designed for young children.
Waybuloo has enjoyed strong ratings since its premiere on CBeebies in May 2009. Little Star Creations will be producing new creative play-sets launching in 2010, which will include stickers and other cut out and pop out activities designed to appeal to the shows’ increasing number of pre-school fans.
Big and Small, featuring the voice of Lenny Henry, has been a hit with parents and children since premiering on CBeebies last October. Big and Small’s magnetic height chart will also form a new addition to Little Star Creations’ expanding children’s portfolio.
Jonathan Holland, managing director of Holland Publishing, commented: “CBeebies’ Waybuloo and Big and Small are perfect additions to our expanding portfolio.
"We are committed to producing quality eco-friendly products that compliment the core creative values of the much-loved characters from these top-rated TV shows. We look forward to a really exciting year ahead.”