Little Helper has sealed a deal to represent Krooom exclusively in the UK and Ireland.
Krooom is an Israel-based company which uses recycled carboard to make toys like playhouses and children's storage and furniture. The 'strong and sturdy' design means the furniture can support the weight of an adult.
Little Helper managing director, Sean Johnson said: "One of Little Helper’s main guiding principles is to offer products that are fun, funky and safe and the Krooom range ticks all the boxes.
"In addition to this, we are working hard as a company to use more recyclable materials in our products and packaging, and Krooom as a product range is about as green as it gets."
Little Helper's portfolio also includes the American brand Zooper and Baby Boum from Belgium.